SwagHer Mgazine is an empowerment and lifestyle publication for the Black community, both online and in print. We promote self love, entrepreneurship/small business, healthy lifestyles, progressive politics, and urban news. Founded in 2010 in Baton Rouge, LA, the magazine was originally created for women of color. The magazine relocated to Atlanta, GA in 2014 and during that time also began to include content for men, but returned to Baton Rouge in 2016. The outlet has featured community leaders and celebs like David Banner, Kandi Burruss, Dr. Algeania Warren-Freeman, Jay Morrison, Tami Roman, and others.
Francheska “Fancy” Felder is a renewed woman on a mission to inspire and motivate other women to live up to their full potential and love themselves. After many personal disappointments and failures, Fancy realized that we are only given one life and it is what you make it, so she began a journey in search of inner peace four years ago, and learned to love herself.
Fancy is the owner of Fancy’s Thoughts, LLC which publishes SwagHer Magazine, an online and print empowerment and lifestyle publication now for the NEW Black community. Initially the magazine was solely for women of color, but they began rebranding and including male content due to many recent events effecting the Black community. Through her years of interviewing powerful women and searching for the ingredients to success, this womanpreneur learned that true success is when one is strong enough to practice self love and forgiveness, able to embrace their inner goddess, and willing to be guided by a spirit of discernment.
Her passion for all things creative combined with her love for writing guided her to start She So Media, her public relations, branding, and media boutique but then began to operate it under SwagHer Magazine. Fancy is now in the process of structuring a non-profit for Black millennial women with a mission to change their mindset and grow professionally, mentally, and spiritually, while also mentoring young girls.
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