Francheska “Fancy” Felder is a renewed woman on a mission to inspire and motivate other women to live up to their full potential and love themselves. After many personal disappointments and failures, Fancy realized that we are only given one life and it is what you make it, so she began a journey in search of inner peace four years ago, and learned to love herself.
Fancy is the owner of Fancy’s Thoughts, LLC which publishes SwagHer Magazine, an online and print empowerment and lifestyle publication now for the NEW Black community. Initially the magazine was solely for women of color, but they began rebranding and including male content due to many recent events effecting the Black community. Through her years of interviewing powerful women and searching for the ingredients to success, this womanpreneur learned that true success is when one is strong enough to practice self love and forgiveness, able to embrace their inner goddess, and willing to be guided by a spirit of discernment.
Her passion for all things creative combined with her love for writing guided her to start She So Media, her public relations, branding, and media boutique but then began to operate it under SwagHer Magazine. Fancy is now in the process of structuring a non-profit for Black millennial women with a mission to change their mindset and grow professionally, mentally, and spiritually, while also mentoring young girls.
Somewhat of an introvert, this EIC is known for her charming but genuine character. Rather than hide her past decisions and poor judgments, she speaks openly about her love and losses and the importance of making wise decisions in life with hopes of inspiring young women and young girls to rethink the image that society and the media try to impress on them daily. Her memoir, “Bag Lady Diaries”, which will be out in Spring 2018, tells her story of being a young, single mother and country girl learning how to make it on her own, first in Baton Rouge, LA and then Atlanta, GA, while overcoming abusive relationships, a failed marriage and child custody battle, strip club addiction, homelessness, and poverty mindset.
Now settled for a while, Fancy will soon be obtaining her Bachelor’s degree in Mass Communications from Southern University. She received her Associate’s degree from Southwest Mississippi Community College in 2008, and was a recipient of the Black Women in Media Awards in 2015.
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